Corporate Identity goes well beyond the color scheme, typography scheme, a logo, and slogan. An Identity includes all of the aforementioned elements but it goes much further. An identity is meant to create a cohesive look and feel across all mediums and business collateral’s. Consistency allows the target audience to build memories about your product, company or organization. Corporate identity is used to identify, drive, and portray what the product, company or organization stands for. Creating an identity at its core is storytelling through type, imagery, tone, motto’s, slogans, marketing collateral and written content. Corporate Identity isn’t Brand Identity Corporate Identity and Brand Identity go hand in hand. However, you […]
