The Logo is the product, company or organizations chance to make a first impression, therefore it should be a lasting one. A logo is a graphic symbol used as a visual representation for the product, company, or or organization. It’s main purpose is to elicit recognition. Logos define and symbolize identity and personality using imagery to convey either a literal or abstract representation.
Logos acts as a mnemonic devices. They communicates purposeful thoughts and feelings and generates desirable emotional responses from the target audience.Logo can strengthen the recognition of the product, company or organizations message. Additionally, a well planned logo could potentially provide a subconscious psychological advantage over the competition.
The Legal Term for a Logo is Trademark
Logos identify a product, company or organization through a icon or a mark. The legal term for a logo is Trademark. A trade make is an identifying mark used to signal a business entity. A trademark can be a symbol, icon, monogram, badge, sign, or other graphic. A logo is protected by both copyright and trademark laws from the moment it is created.
What is a Wordmark?
A wordmark, also known as, logotype is a distinctive text-only typographic treatment of the letters in the name of the product, company or organization. Simply put, wordmarks are a typographic logos. Typographic logos lend themselves to thousands of possible variations, shapes, sizes, and styles. Each variation of type impacts the message and makes a different impression. The most important part of selecting and styling logotype is legibility. Legibility is a major concern specifically for small font size like the print on business cards or for small text sizes on mobile devices.
Logo design involves a lot of hard work and research in order to get a full understanding of the company, product or organization and their target audience. Understanding the target audience enhances the design process and helps the graphic designer create logos that effectively communicate their intended message.